• Curation – the act of curating a collection of artworks or artifacts;
  • Xuan (pronounced as Shuan) – the second half of the name Ruixuan.

Please download my CV by clicking here.


Ruixuan (Rashel) Li

Coming from a supply chain management background and holding a master’s degree in contemporary curating, I have become interested in inter-disciplinary discourses that build bridges between art, culture, technology and commerce. I began to investigate the nuances of visitor and user behaviors from exhibitions across different interfaces. Recently, I learned user-centered design and front-end coding skills and tried to create my own experimental practices. Having worked as a research-based curatorial assistant for major arts organizations, such as Kadist Art Foundation, I have become a competent researcher. For my MA thesis, I focused on researching “curationism” in a commercial setting by using museum stores as case studies where i interviewed 6 experts from major museums in San Francisco. Through the process I have become fluent in deciphering complex curatorial metaphors and abstract research concepts, with empirical information obtained from close interaction with art professionals.

Meanwhile, in addition to conducting research in art and culture, I had also maintained a consistent professional path in journalism and critical writing. From 2016 to 2017, I was one of the most prolific contributors to The Art Newspaper China, leading this top Chinese art publication in its coverage of the art industry in the Western United States. My curatorial and editorial approaches aim to examine both digital culture and commercialism. For example, I was the lead curator for Essinova, LLC, an interdisciplinary creative agency. My projects there included the successful pop-up exhibition Art Science and Innovation, sponsored by SAP. In December 2017, my exhibition proposal, Embedded Algorithms, took the 10th placement in Apexart’s Open Call that received 509 submissions from 71 countries.

Everyday, new technologies are pushing the limits of science and users’ learning capacities. As an important participant in the contemporary history, the art world tries to innovate to survive the Tech Boom. It might be hard to give an affirmative answer to whether the application of trending technologies will make good art, however, I see a persuading artist as someone who takes comprehensive perspectives into consideration and showcases the complexity to the viewers. For me, effective seeing not only involves looking, but also believing and creating. I would engage my audience in making their own works according to what they believe. With a multidisciplinary background of curating, coding, and operations management, I will continue my curatorial research, critical writing and art production to create conceptual and cross-genre interventions that are less about embracing cutting-edge technologies, but more about reflecting on the interrelationships among people, objects, and spaces in this digital age.